Either a notch that the Mayans may have been correct about about 2012, or lazy Hollywood's choice to open just one romantic-themed motion picture of the Valentine's Day week. Either way, The Vow, from franchise to himself author Nicholas Sparks broke the week-day Valentine's Day record yesterday, netting $11.6 million on Tuesday alone. Springboarding off it's top place weekend finish of just over $40 million, the romantic weepie starring Rachel MacAdams and Channing Tatum (both on their second Sparks' adaptations) has already trumped it's $30 million production budget and will likely see more of this kind of sub-Love Story dreck in the near future. The previous week-day record holdover was in 2005: Hitch made $7.5 million. The all-time record holder is, naturally, Valentine's Day (2010), which earned $23 million on the love day, but had the advantage as it was also a Sunday that year.
The best film still in theaters, The Artist, despite it's 10 Academy Award nominations, and being truly romantic in it's own way, has made just $25 million since opening last November...
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