Saturday, May 5, 2012

The Avengers Assemble

The kick-off to the bombastic summer movie season is off a fighting start with the stellar $18.7 million The Avengers earned solely from Thursday midnight sales.  The question of the weekend is how high will it go-- or better yet, do it off a shot at besting the three-day opening weekend set by last summers Harry Potter & the Deathly Hallows: Part 2 (which earned $168 million in July of last year.)  The midnight performance was the eighth biggest midnight seller of all time (falling short of the Harry Potter and Twilight films) but ahead of The Dark Knight (just barely, which earned $18.5 in July of 2008) and the biggest superhero midnight earner ever.  Whatever happens, the Joss Whedon-helmed tale, that which took five films (highly expensive ads) to kick start it, earns the top summer crown...for now.

It's all gravy...The Avengers has already amassed over $300 million overseas.

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