Sunday, March 17, 2013
James Franco: Box Office Wizard (and Pimp)
In other news, Halle Berry surprised with The Call, the combined magic of Steve Carrel and Jim Carrey couldn't get arrested as The Incredible Burt Wonderstone bombed hard, Jack the Giant Slayer is but an afterthought (more on that soon, too-- I realize no one cares about it anymore!)
The brighter side came from the limited field as not just the impressive achievement of Spring Breakers, but two other films got off to a solid start as well. From Up on Poppy Hill opened on two screens in New York to a nice average of $27,500; the internationally successful anime from Goro Miyazki (son of maestro Hayao, who co-wrote the film) will arrive in Los Angeles next week, with further expansion to go. Upstart indie outfit A24 Production was behind Spring Breakers but also unleashed the Elle Fanning period piece Ginger & Rosa (which actually had a blink and you've missed it Oscar qualifying run last December) to solid results as well with a $15,000 average on three screens. This week, in a highly unusual move, will certainly raise the stock of A24, which has some interesting films in the pipeline including Sophia Coppola's The Bling Ring.